flighting

flighting
flighting flight‧ing [ˈflaɪtɪŋ] noun [uncountable] MARKETING
when a product is advertised more at particular times and less at other times:

• The advantage of flighting is that it allows a campaign to maximize the impact of the commercials by airing them at key strategic times.

— compare pulsing

* * *

flighting UK US /ˈflaɪtɪŋ/ noun [U] MARKETING
the practice of advertising a product for a period of time, stopping the advertising, and then advertising it again for another period: »

Ad flighting is generally done when advertising budgets are limited.

See also PULSING(Cf. ↑pulsing)

Financial and business terms. 2012.

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